> ## Documentation Index
> Fetch the complete documentation index at: https://docs.saletides.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using Segments in Reports

> How to apply custom segments across SaleTides analytics pages.

## Where you can use segments

Once a segment is saved, you can apply it in several places:

### 1. Filter panel on analytics pages

On any orders, customers, products, or subscriptions page, open the filter panel and select your segment from the **Segment** dropdown. All metrics, charts, and lists on that page will update to show only records matching the segment.

### 2. Segment reports

Navigate to **Segments → \[Your Segment] → View Report** to open a dedicated report page for that segment. This shows:

* Aggregated metrics for records in the segment
* Revenue, order count, AOV, repeat rate
* Charts scoped to the segment
* Downloadable export

Segment reports are the quickest way to answer "how does this group perform overall?"

### 3. Exports

Apply a segment filter on any page, then click **Export** to download only the records matching the segment. This is ideal for:

* Exporting a customer email list for a specific group (e.g., "all customers who haven't ordered in 60 days")
* Exporting orders for a specific product segment
* Exporting active subscribers on a specific plan

### 4. Cohort analysis

On the Cohorts page, you can optionally apply a segment to run cohort analysis on a subset of customers. For example:

* Run cohort retention only for customers acquired via organic search (UTM medium = organic)
* Compare cohort LTV for UK vs. US customers

## Practical workflow examples

### "How are my UK customers performing?"

1. Create a customer segment: **Billing Country = United Kingdom**
2. Navigate to **Customers**
3. Apply the segment in the filter panel
4. View all customer metrics filtered to UK only
5. Export the list for email marketing

### "What is the revenue impact of my Black Friday sale?"

1. Create an order segment: **Order date = November 25–30** + **Coupon used = BF2024**
2. Navigate to **Orders → Segment Report**
3. View total revenue, order count, and AOV for those orders

### "Are customers acquired via Google Ads more valuable?"

1. Create a customer segment: **UTM source = google** + **UTM medium = cpc**
2. Apply the segment on the Cohorts page
3. Compare LTV at Month 6 and Month 12 to your overall average

## Editing and deleting segments

Go to **Segments** in the sidebar to manage all saved segments. Click a segment name to edit its conditions. Click the delete icon to remove a segment.

<Warning>
  Deleting a segment is permanent. Any reports or saved views that used the segment will no longer have it available. You can always recreate it.
</Warning>