> ## Documentation Index
> Fetch the complete documentation index at: https://docs.saletides.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Traffic Sources

> Understand where your orders come from — by referrer, landing page, UTM, device, and browser.

## Overview

The **Sources** section tracks where orders originate from — which external sources, campaigns, devices, and browsers are sending customers to your store and driving purchases.

Navigate to **Sources** in the sidebar.

## Source types

### Referral sources

Shows the referring domain for orders — the website a customer came from before placing their order.

| Column        | Description                                        |
| ------------- | -------------------------------------------------- |
| Source        | Referring domain (e.g., google.com, instagram.com) |
| Orders        | Total orders attributed to this source             |
| Revenue       | Total revenue from these orders                    |
| Customers     | Unique customers                                   |
| AOV           | Average order value                                |
| New Customers | First-time buyers from this source                 |

Common sources include:

* `google.com` — organic search
* `facebook.com` / `instagram.com` — social media
* `(direct)` — direct traffic (typed URL, bookmark, or dark social)
* `(email)` — orders from email campaigns

### Source by landing page

Shows the first page a customer visited on your store before converting. Helps identify which pages are most effective at converting visitors.

Common high-converting landing pages include:

* Specific product pages
* Category pages
* Blog posts
* Sale landing pages

### Source by UTM

Breaks down orders by UTM parameter values from your marketing campaigns.

See [Acquisition Sources](/analytics/customers/acquisition-sources) for full details on UTM tracking.

### Device sources

Shows orders broken down by operating system:

| OS      | Example                    |
| ------- | -------------------------- |
| Windows | Desktop PC users           |
| macOS   | Mac users                  |
| iOS     | iPhone/iPad users          |
| Android | Android phone/tablet users |

Use this data to optimize your mobile checkout experience if a large share of orders come from mobile.

### Browser sources

Orders broken down by browser: Chrome, Safari, Firefox, Edge, and others.

## Attribution model

SaleTides attributes the source to the **order itself** based on WooCommerce order metadata. If your WooCommerce setup captures referral source data at checkout (via a plugin or built-in WooCommerce tracking), that data appears here.

For **customer-level** source attribution (which channel originally acquired the customer), see [Customer Acquisition Sources](/analytics/customers/acquisition-sources).

## Filtering

Apply a date range to analyze source performance for a specific period — useful for comparing performance before and after a campaign launch, or during a sale event.