> ## Documentation Index
> Fetch the complete documentation index at: https://docs.saletides.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Acquisition Sources

> Understand where your customers come from with referral, UTM, and landing page attribution.

## What acquisition sources track

SaleTides tracks where customers come from when they place their first order. This includes:

* **Referral source** — the website that referred the customer
* **Landing page** — the first page the customer visited on your store
* **UTM parameters** — campaign, source, medium, term, and content values

This lets you see which marketing channels are driving the most customers — and more importantly, which channels drive the most *valuable* customers.

## Accessing source reports

Navigate to **Customers → Acquisition** or **Sources** in the sidebar.

## Referral sources

The **Sources** report shows a ranked list of referring domains — the websites that sent customers to your store before their first order.

| Column    | Description                                       |
| --------- | ------------------------------------------------- |
| Source    | Referring domain (e.g., google.com, facebook.com) |
| Customers | Number of new customers attributed to this source |
| Orders    | Total orders from these customers                 |
| Revenue   | Total revenue from these customers                |
| AOV       | Average order value                               |
| LTV       | Average lifetime value                            |

<Tip>
  Revenue per customer is often more valuable than customer count. A source that sends 10 high-LTV customers may outperform one that sends 100 one-time buyers.
</Tip>

## Landing page attribution

The **Source by Landing Page** report shows which pages on your store customers first landed on before converting.

This helps you identify:

* Which blog posts or product pages attract buyers
* Which paid landing pages convert best
* Which category pages drive the most first purchases

## UTM attribution

The **Source by UTM** report breaks down acquisition by UTM parameters from your marketing campaigns.

Available UTM dimensions:

| UTM Parameter  | Example values               |
| -------------- | ---------------------------- |
| `utm_source`   | google, facebook, newsletter |
| `utm_medium`   | cpc, organic, email          |
| `utm_campaign` | black-friday, spring-sale    |
| `utm_term`     | keyword tracked              |
| `utm_content`  | specific ad or link variant  |

### How UTM data is captured

SaleTides reads UTM parameters from the WooCommerce order metadata. WooCommerce stores that use UTM-tracking plugins (such as PixelYourSite, WC UTM Tracker, or similar) will have this data available automatically.

## Device and browser sources

The **Devices** and **Browsers** reports break down orders by:

* Operating system (Windows, macOS, iOS, Android, etc.)
* Browser (Chrome, Safari, Firefox, etc.)

Useful for understanding your audience's device preferences and optimizing your mobile vs. desktop experience.

## Attribution model

SaleTides uses **first-touch attribution** — the source is attributed to the customer's very first order. This gives you a clear picture of what channel originally acquired each customer.