> ## Documentation Index
> Fetch the complete documentation index at: https://docs.saletides.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customers Overview

> Explore your customer base with SaleTides — profiles, segments, retention, and acquisition analytics.

## What the Customers section covers

The **Customers** section gives you a complete view of everyone who has ever ordered from your store. It includes:

* A searchable customer directory
* Individual customer profile pages
* Aggregated customer analytics and reports
* Retention and repeat purchase analysis
* Acquisition source attribution

## Customer directory

The customers list shows all customers with the following columns:

| Column      | Description                         |
| ----------- | ----------------------------------- |
| Customer    | Name and email address              |
| Location    | Billing country and city            |
| First Order | Date of their first purchase        |
| Last Order  | Date of their most recent purchase  |
| Orders      | Total number of orders              |
| Total Spent | Lifetime revenue from this customer |
| AOV         | Average order value                 |

### Searching customers

Use the search bar to find customers by name or email address.

### Filtering customers

Filter by:

* **Country** — billing or shipping country
* **Date range** — customers who ordered in a specific window
* **Custom segment** — apply a saved customer segment

## Customer profile pages

Click any customer to view their full profile:

* **Order history** — all orders with dates, statuses, and totals
* **Metrics** — lifetime value, order count, AOV, first/last order dates
* **Billing & shipping addresses**
* **Customer notes** (from WooCommerce)

## Customer metrics

At the top of the Customers page:

| Metric                  | What it measures                               |
| ----------------------- | ---------------------------------------------- |
| **Total Customers**     | Unique customers in the selected range         |
| **New Customers**       | First-time buyers in the selected range        |
| **Returning Customers** | Customers who ordered more than once           |
| **Average LTV**         | Average lifetime revenue per customer          |
| **Repeat Rate**         | % of customers who have ordered more than once |

## Exporting customers

Click **Export** to download your customer list as CSV or Excel. The export includes name, email, location, order count, total spent, first order date, and last order date.

## Next steps

<CardGroup cols={2}>
  <Card title="Customer groups" icon="layer-group" href="/analytics/customers/customer-groups">
    Analyze customers grouped by attributes
  </Card>

  <Card title="Retention & repeat orders" icon="rotate" href="/analytics/customers/retention-and-repeat-orders">
    Track repeat purchase behavior
  </Card>

  <Card title="Acquisition sources" icon="signal" href="/analytics/customers/acquisition-sources">
    See where your customers come from
  </Card>

  <Card title="Custom segments" icon="sliders" href="/advanced/segments/overview">
    Build segments for any customer group
  </Card>
</CardGroup>