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Documentation Index

Fetch the complete documentation index at: https://docs.saletides.com/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

The Sources section tracks where orders originate from — which external sources, campaigns, devices, and browsers are sending customers to your store and driving purchases. Navigate to Sources in the sidebar.

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Source types

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Referral sources

Shows the referring domain for orders — the website a customer came from before placing their order.
ColumnDescription
SourceReferring domain (e.g., google.com, instagram.com)
OrdersTotal orders attributed to this source
RevenueTotal revenue from these orders
CustomersUnique customers
AOVAverage order value
New CustomersFirst-time buyers from this source
Common sources include:
  • google.com — organic search
  • facebook.com / instagram.com — social media
  • (direct) — direct traffic (typed URL, bookmark, or dark social)
  • (email) — orders from email campaigns

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Source by landing page

Shows the first page a customer visited on your store before converting. Helps identify which pages are most effective at converting visitors. Common high-converting landing pages include:
  • Specific product pages
  • Category pages
  • Blog posts
  • Sale landing pages

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Source by UTM

Breaks down orders by UTM parameter values from your marketing campaigns. See Acquisition Sources for full details on UTM tracking.

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Device sources

Shows orders broken down by operating system:
OSExample
WindowsDesktop PC users
macOSMac users
iOSiPhone/iPad users
AndroidAndroid phone/tablet users
Use this data to optimize your mobile checkout experience if a large share of orders come from mobile.

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Browser sources

Orders broken down by browser: Chrome, Safari, Firefox, Edge, and others.

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Attribution model

SaleTides attributes the source to the order itself based on WooCommerce order metadata. If your WooCommerce setup captures referral source data at checkout (via a plugin or built-in WooCommerce tracking), that data appears here. For customer-level source attribution (which channel originally acquired the customer), see Customer Acquisition Sources.

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Filtering

Apply a date range to analyze source performance for a specific period — useful for comparing performance before and after a campaign launch, or during a sale event.