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What this report shows

The Frequently Bought Together report shows, for any given product, which other products appear most often in the same order. This is a co-purchase analysis based on your real WooCommerce order data. Access it from a product’s detail page: Products → [Product Name] → Frequently Bought Together.

Reading the report

The report displays a ranked list of co-purchased products:
ColumnDescription
ProductThe co-purchased product
Co-purchase countNumber of orders where both products appeared together
Co-purchase rate% of this product’s orders that also contained the other product
Revenue contributionTotal revenue from orders containing both products

Use cases

Cross-sell recommendations

If Product A is frequently bought with Product B, add Product B as a WooCommerce cross-sell on Product A’s page.

Bundle creation

Products that are consistently bought together are natural candidates for a bundle. Use the data to price and position the bundle.

Upsell sequencing

If customers who buy Product A often come back to buy Product B within 30 days, consider a post-purchase email campaign recommending Product B.

Store layout optimization

Products that sell together should be visually connected in your store — feature them in the same collections or make them easy to find from each other’s pages.

Date range

The co-purchase analysis uses your full order history by default. Narrow the date range to see which combinations are trending recently.

Limitations

  • Requires orders with at least 2 line items to generate meaningful results
  • Single-product stores will have limited data here
  • Very new products won’t have enough orders to show patterns yet