Documentation Index
Fetch the complete documentation index at: https://docs.saletides.com/llms.txt
Use this file to discover all available pages before exploring further.
Why retention matters
Acquiring a new customer costs far more than retaining an existing one. SaleTides tracks repeat purchase behavior so you can see whether your retention is improving, which customer segments are most loyal, and when customers tend to make their next purchase.Repeat orders overview
Navigate to Customers → Retention to access retention analytics.Key metrics
| Metric | What it measures |
|---|---|
| Repeat Rate | % of customers who have placed more than one order |
| Orders per customer | Average number of orders per customer |
| Returning customer revenue | % of total revenue from repeat buyers |
| Average days to second order | How long it typically takes a customer to order again |
Repeat purchase chart
The Repeat Purchase chart shows how the split of new vs. returning customers has changed over time. A healthy store will see the returning customer line grow steadily as the customer base matures.Retention chart
The retention chart tracks, for a given cohort of customers, what percentage made a second, third, fourth, etc. purchase. For example:- 100 customers made their first purchase in January
- 28 of them placed a second order within 90 days (28% retention)
- 14 placed a third order (14%)
Cohort retention
For deeper cohort-based retention analysis (grouped by acquisition month), see Cohort Analysis. Cohort analysis shows retention trends over longer time horizons and lets you compare cohorts to see if retention is improving over time.Segments and retention
Apply a Custom Segment to see retention rates for specific customer groups. For example:- Do customers who used a coupon on their first order return more often?
- Do customers from the UK have a higher repeat rate than those from the US?
- Do customers who first bought Product X have better retention than those who bought Product Y?
Improving repeat rate
Common strategies SaleTides data can inform:- Identify your best-retention product — which first purchase leads to the most repeat buying?
- Find the drop-off point — at what order number do customers typically stop buying?
- Segment loyalty programs — target customers with 2–3 orders who haven’t bought in 60+ days