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Documentation Index

Fetch the complete documentation index at: https://docs.saletides.com/llms.txt

Use this file to discover all available pages before exploring further.

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What acquisition sources track

SaleTides tracks where customers come from when they place their first order. This includes:
  • Referral source — the website that referred the customer
  • Landing page — the first page the customer visited on your store
  • UTM parameters — campaign, source, medium, term, and content values
This lets you see which marketing channels are driving the most customers — and more importantly, which channels drive the most valuable customers.

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Accessing source reports

Navigate to Customers → Acquisition or Sources in the sidebar.

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Referral sources

The Sources report shows a ranked list of referring domains — the websites that sent customers to your store before their first order.
ColumnDescription
SourceReferring domain (e.g., google.com, facebook.com)
CustomersNumber of new customers attributed to this source
OrdersTotal orders from these customers
RevenueTotal revenue from these customers
AOVAverage order value
LTVAverage lifetime value
Revenue per customer is often more valuable than customer count. A source that sends 10 high-LTV customers may outperform one that sends 100 one-time buyers.

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Landing page attribution

The Source by Landing Page report shows which pages on your store customers first landed on before converting. This helps you identify:
  • Which blog posts or product pages attract buyers
  • Which paid landing pages convert best
  • Which category pages drive the most first purchases

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UTM attribution

The Source by UTM report breaks down acquisition by UTM parameters from your marketing campaigns. Available UTM dimensions:
UTM ParameterExample values
utm_sourcegoogle, facebook, newsletter
utm_mediumcpc, organic, email
utm_campaignblack-friday, spring-sale
utm_termkeyword tracked
utm_contentspecific ad or link variant

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How UTM data is captured

SaleTides reads UTM parameters from the WooCommerce order metadata. WooCommerce stores that use UTM-tracking plugins (such as PixelYourSite, WC UTM Tracker, or similar) will have this data available automatically.

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Device and browser sources

The Devices and Browsers reports break down orders by:
  • Operating system (Windows, macOS, iOS, Android, etc.)
  • Browser (Chrome, Safari, Firefox, etc.)
Useful for understanding your audience’s device preferences and optimizing your mobile vs. desktop experience.

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Attribution model

SaleTides uses first-touch attribution — the source is attributed to the customer’s very first order. This gives you a clear picture of what channel originally acquired each customer.