What acquisition sources track
SaleTides tracks where customers come from when they place their first order. This includes:
- Referral source — the website that referred the customer
- Landing page — the first page the customer visited on your store
- UTM parameters — campaign, source, medium, term, and content values
This lets you see which marketing channels are driving the most customers — and more importantly, which channels drive the most valuable customers.
Accessing source reports
Navigate to Customers → Acquisition or Sources in the sidebar.
Referral sources
The Sources report shows a ranked list of referring domains — the websites that sent customers to your store before their first order.
| Column | Description |
|---|
| Source | Referring domain (e.g., google.com, facebook.com) |
| Customers | Number of new customers attributed to this source |
| Orders | Total orders from these customers |
| Revenue | Total revenue from these customers |
| AOV | Average order value |
| LTV | Average lifetime value |
Revenue per customer is often more valuable than customer count. A source that sends 10 high-LTV customers may outperform one that sends 100 one-time buyers.
Landing page attribution
The Source by Landing Page report shows which pages on your store customers first landed on before converting.
This helps you identify:
- Which blog posts or product pages attract buyers
- Which paid landing pages convert best
- Which category pages drive the most first purchases
UTM attribution
The Source by UTM report breaks down acquisition by UTM parameters from your marketing campaigns.
Available UTM dimensions:
| UTM Parameter | Example values |
|---|
utm_source | google, facebook, newsletter |
utm_medium | cpc, organic, email |
utm_campaign | black-friday, spring-sale |
utm_term | keyword tracked |
utm_content | specific ad or link variant |
How UTM data is captured
SaleTides reads UTM parameters from the WooCommerce order metadata. WooCommerce stores that use UTM-tracking plugins (such as PixelYourSite, WC UTM Tracker, or similar) will have this data available automatically.
Device and browser sources
The Devices and Browsers reports break down orders by:
- Operating system (Windows, macOS, iOS, Android, etc.)
- Browser (Chrome, Safari, Firefox, etc.)
Useful for understanding your audience’s device preferences and optimizing your mobile vs. desktop experience.
Attribution model
SaleTides uses first-touch attribution — the source is attributed to the customer’s very first order. This gives you a clear picture of what channel originally acquired each customer.
