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What order reports cover

Order reports go beyond the raw orders list to show you aggregated patterns and trends across your order history. Access them via Orders → Reports in the sidebar.

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Available reports

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Orders summary

A high-level snapshot of your order performance for the selected date range:
  • Total orders
  • Gross revenue
  • Average order value (AOV)
  • New vs. returning customer split
  • Fulfillment time (average days from order to completion)

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Revenue over time

A line or bar chart showing gross revenue broken down by day, week, or month. Toggle the granularity using the controls above the chart.

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Orders over time

Order count trend chart. Useful for spotting seasonality and identifying growth trends independent of revenue (e.g., if order count is rising but AOV is falling).

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Order value distribution

A histogram showing how orders are distributed across price ranges. For example, how many orders were 0–0–25, 25–25–50, 50–50–100, etc. Helps you understand where most of your revenue volume sits.

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Items per order distribution

A histogram of how many line items are typically in an order. Useful for understanding whether customers tend to buy single items or fill their cart.

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Orders by day of week

A bar chart showing average order count and revenue for each day of the week. Helps you understand weekly patterns for planning promotions or staffing.

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Orders by hour

An hourly breakdown of order volume across a 24-hour day. Shows peak purchase hours in your configured timezone.

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New vs. returning customers

A chart showing the split between first-time buyers and repeat customers over time. An increasing returning customer share indicates healthy retention.

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Top products by revenue

A ranked list of the products generating the most revenue in the selected period.

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Fulfillment time

Average time (in days) between order placement and completion. Tracks trends in your fulfillment speed over time.

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Monthly analytics

A table and chart showing month-by-month performance across key metrics:

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Filtering reports

All reports respect the date range and filter selections at the top of the page. Apply a Custom Segment to run any report through a specific customer or order cohort.

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Exporting report data

Most report tables include a Download button to export the data as CSV or Excel. See Exporting Orders.