What are customer groups?
Customer groups let you see aggregated metrics for customers who share a common attribute — for example, all customers from Germany, all customers who made their first purchase in Q1, or all customers with a specific WooCommerce user role. Navigate to Customers → Groups to access this view.Grouping options
By billing attribute
Group customers by their billing address fields:By shipping attribute
Same grouping options as billing, but based on the shipping address used on orders.By purchase behavior
By product
Group customers by the first product they ever purchased, or by whether they have ever purchased a specific product. Useful for understanding which products drive the best long-term customers.By WooCommerce user role
Group customers by their WordPress user role (e.g., Subscriber, Customer, Wholesale Customer) if your store uses role-based pricing or access.Reading the group table
Each group row shows:Sorting and filtering groups
Click any column header to sort. Use the date range picker to analyze a specific time period.Use cases
- Geographic expansion — which countries are growing fastest?
- Cohort seeding — customers acquired in a specific month tend to have higher LTV?
- Product discovery — which first purchase leads to the most repeat buying?
- Role-based offers — are wholesale customers more valuable than retail?